December 19, 2011

New York Times' Practical Traveler: How to Find Lift Tickets for Less

If you are waiting until the last minute to buy lift tickets, you are probably missing out on major savings.

Taking a page from the airlines, ski resorts are lowering prices for traditionally sluggish travel dates, charging more for the most popular travel periods and offering discounts to those who book online in advance. It’s a major change for the ski industry. Until recently, most skiers had little choice but to buy their lift tickets only after they had arrived at their location.

While the new pricing options mean more opportunities for deal seekers, knowing when and where to buy is getting more complicated.

“For the exact same ticket you might see three different price points,” said Ron Schneidermann, a founder of Liftopia, an online provider of lift tickets, lessons and gear rentals at discounted rates. The trick, he said, “is knowing what’s out there.”

Here are seven tips to ensure you get the best bargains...

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